Haus Labs Taps Philippine Leroy-Beaulieu for a Concealer Campaign

Haus Labs named French actress and style icon Philippine Leroy-Beaulieu as the new face of its Triclone Skin Tech Collection campaign. 

The partnership reignites excitement around the brand’s best-selling complexion category, celebrating beauty and redefining what it means to feel confident, expressive, and empowered at every age.

Through Philippine’s playful expression, Haus Labs reinforces its mission to create innovative, high-performance products and tools that empower everyone to embrace their own version of beauty without compromise.

Known for her breakout role in Netflix’s Emily in Paris, Philippine Leroy-Beaulieu has become a symbol of Parisian style, celebrated for the effortless sophistication that defines both her on-screen persona and her real-life aesthetic. 

With her authentic and distinctly French approach to fashion and beauty, Philippine brings her own confidence and sensuality to Haus Labs.

Katharina Korbjuhn, Haus Labs Chief Brand Officer, commented:

“Philippine is the epitome of French Chic, something women globally aspire to. It is that ‘je ne sais quoi’ that relates to Haus Labs, defining beauty as a state of mind. That’s what really inspired the campaign: an energy, not confined by age or looks, but driven by attitude and personal happiness. We want our products to support this idea of self.” 

Following the previous ‘We Love Foundation’ campaign, featuring founder Lady Gaga, the ‘We Love Concealer’ campaign film puts a sexy spin on the science behind Triclone. 

What begins like a classic beauty ad, with a woman in bed, quickly evolves into a celebration of self-expression when Philippine picks up a paintbrush, taking a bold stance on ageless beauty with campaign headlines “For sexy skin” and “The concealer with the je ne sais quoi.”

The “We love Concealer” campaign spotlights the best-selling Triclone Skin Tech Concealer, a 12-hour, medium coverage concealer that blends seamlessly and works like eye cream to brighten, hydrate, and visibly de-puff under eyes in 2 weeks. 

Through digital, social, and retail storytelling, the “We love Concealer” film showcases the versatility of concealer and foundation while inspiring consumers to approach makeup as a form of artistry and self-discovery.